The GTM coordinator from Vaitros

Run your whole go-to-market from one place.

Rufus is a coordinator that plugs into the tools you already own — CRM, prospecting, email, and LinkedIn — and runs the motion across them: source, write, send, follow up, and update your CRM. You keep every system of record and stay in the approval seat.

No setup call. Live workspace in about a minute.

Three reasons teams run GTM on Rufus.

The tools aren't the problem — the manual work between them is. Rufus is the layer that runs the motion across whatever you plug in, so the process belongs to you.

Lean

One layer, not a pile of apps

Rufus does the glue work you bought extra point tools and subscriptions to handle — sourcing, copy checks, social, newsletter, site audits. Fewer logins, fewer bills, one place to run the motion.

Vendor-neutral

Your stack, by job not by logo

Bring the CRM, prospecting source, and email rails you already have. Rufus never picks a winner or bakes a brand into the play — swap any vendor without rebuilding go-to-market.

Self-improving

It learns what works

Every message you approve, edit, or reject becomes memory. Rufus gets sharper at your targeting, voice, and timing the more you use it — so results compound instead of resetting.

One motion, from first touch to booked meeting.

Rufus runs the full go-to-market motion across your stack — and you approve anything that goes out. Here is the arc it drives, end to end.

01 · Get noticed

Create awareness

Show up in front of the right buyers without buying another content tool.

  • Supervised social posts, queued for approval
  • Owned newsletter drafted in your voice
  • Technical SEO audit of your site
  • Sourced target lists from the data you license
02 · Build interest

Generate consideration

Turn attention into intent with messaging that sounds like you.

  • Targeted email & LinkedIn sequences
  • Hooks, personalization, and copy QA
  • Cross-sell plays from what accounts already own
  • Nurture that keeps warm buyers warm
03 · Start conversations

Drive engagement

Hold real conversations and convert them into booked meetings.

  • Inbox triage to the next best step
  • Handoff to sales with full context
  • Pursue stages, meeting prep, and booking
  • Outcomes written back to your CRM of record

Plug in a category. Swap the vendor later.

Rufus talks to systems by job, not by logo. Connect what you have today. Replace any one of them tomorrow without rebuilding go-to-market.

CRM

Your system of record for accounts, deals, and write-back.

Prospecting

Contact and company data — licensed lists, intent, or a file.

Email & sequencing

The mailer or sequencer you already pay for. Rufus does not replace it.

Network, booking, calendar

Professional network, demo booking, and the calendars sellers live in.

Connect. Approve. Compound.

01

Connect your stack

Point Rufus at the CRM, prospecting, email, and LinkedIn tools you already license. No rip-and-replace.

02

Run the motion, you approve

Rufus drafts and coordinates the whole play. Nothing sends or publishes without your gate — brand and compliance stay yours.

03

It remembers and improves

Every decision and outcome becomes memory. Next week starts ahead — and swapping a vendor is a connector change, not a rebuild.

What teams point Rufus at first.

Give Rufus an objective; it runs the steps and hands you the approvals. A few of the plays it runs today.

Fill the calendar from a cold list

Point Rufus at a target segment. It sources, drafts, and queues outreach across email and LinkedIn — replies route to booking and land in your CRM.

Source → draft → you approve → send → book

Re-engage stale CRM contacts

Import a dormant segment from your CRM. Rufus qualifies, sequences, and hands warm replies to sales with the full context attached.

Import → qualify → sequence → handoff

Cross-sell your customers

From the products accounts already own, Rufus proposes the next-best pitch and drafts the outreach for your approval — no spreadsheet gymnastics.

Read CRM → propose → draft → you approve

Prove what's working

See meetings booked, funnel by channel, pipeline, and hours saved in one ROI report you can export for the next leadership review.

Every event logged → one report → export

Everything that used to be a separate tab.

One coordinator covers the whole motion. Functions are grouped by the arc above — awareness, consideration, engagement — plus the control and proof layer that keeps you safe.

Awareness & content

Get seen and stay top of mind.

  • Social publish queue
  • Owned newsletter
  • Technical SEO audit
  • Site & traffic view

Prospecting & outreach

Find buyers and reach them well.

  • Sourcing & imports
  • Persona targeting & scoring
  • Email & LinkedIn sequences
  • Copy QA & claims checks
  • LinkedIn connect queue

Pipeline & close

Turn replies into revenue.

  • Engagement inbox
  • Handoff with reasons
  • Pursue stages
  • Meeting prep
  • Booking & calendar
  • CRM write-back

Control & proof

Leverage without losing control.

  • Approval gates
  • Least-privilege keys & OAuth
  • Audit log & pause switch
  • ROI reporting
  • Department memory

Keep your stack. Run it as one motion.

Spin up a private workspace and watch Rufus run go-to-market on your business — in about a minute.

Start your demo →